I’ve collected some UX writing examples with smart/creative concepts behind them:
When a form field placeholder copy becomes your salesperson
Be super specific
Free -> $0.00
Create Urgency with scarcity
Imagine, in real life, 4 products left on the shelf and 2 people have just taken 2 of them to put them in their carts. That makes the ones more desirable.
People can’t see that online. Can they?
Super low engagement: When UX writers and marketing strategists collaborate
Mock the competition
More examples and deeper explanations are found here in the original post!